Google Ads Management For Michigan Businesses
More Clicks, Less Wasted Spend
Stop wasting ad spend. Get a free audit and find out exactly what’s costing you money. Month to month contracts, 30 day money back guarantee.
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Westley Allen
★★★★★
6 days ago
I recently had James design me a website for my business. He came on with a strong plan and an energizer bunny work ethic. Great communication throughout the entire process, and extremely knowledgeable. The entire process was extremely smooth and professional and I am extremely pleased with how the website has turned out. Would highly recommend using James for any website or SEO minded build in the future.
James Bielawski
We help service-based businesses get booked using a proven Google Ads system that turns clicks into high-quality phone calls — fast
Pricing
Month to Month. 30-Day Money Back Guarantee.
We price to fit your business — negotiated, competitive & transparent pricing for every client we serve.
Ad spend goes directly to Google — never through us. You own your account, always.
★ Typical Pricing
Ad Management + Landing Page
$1,500 one-time setup
$1,500 /mo
Up to $4,000 in ad spend · up to 3 campaigns
What's included
- Campaign build & keyword research
- Competitor & market analysis
- Ad copy creation & testing
- Aggressive negative keyword list
- Conversion tracking — calls & forms
- Call recording, keyword attribution & SMS alerts
- Bid management & weekly optimization
- Automated scripts & budget alerts (7 scripts)
- Custom dedicated landing page
- Above-the-fold CTA & offer optimization
- Trust signals, reviews & social proof layout
- A/B headline & offer testing
- Monthly performance report — leads, CPL, ROAS & next steps
All pricing is negotiated per client
The rate above is a typical starting point. Here's what we factor in when building your custom quote:
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→Campaign budget If you're spending $1,500/mo in ad spend, you shouldn't expect to pay an additional $1,500/mo in management fees. Smaller budgets qualify for reduced fees.
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→Number of campaigns, ad groups & account complexity More campaigns mean more active management time.
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→Number of locations & service areas Multi-location businesses require broader campaign architecture.
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→Number of landing pages Each service or location benefits from its own dedicated page.
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→Overall profitability & business goals We want this to make financial sense for your business, not just ours.
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→Competitive landscape High-competition markets require more aggressive bidding and more active management time.
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→CRM & revenue data If you track closed jobs, we feed that data back into Google to optimize for actual revenue, not just leads.
Pricing may be structured as a flat monthly fee, a percentage of ad spend, a revenue share, or a hybrid arrangement. We work with every client to offer fair, competitive, and transparent pricing.
Client fit
Should you consider us for Google Ads management?
We specialize in working with service-based businesses looking to refine and control their lead generation funnel.
We primarily use search campaigns to capture high-intent, in-demand searches. Service businesses are ideal for this model. We do not specialize in e-commerce or product businesses and we are not a full-service marketing company. We are Google Ads experts — our focus is bringing you more leads and calls, and optimizing campaign data to maximize your return on ad spend.
You're a service-based business
Contractors, home services, legal, medical, trades — any business where customers search for a specific service and call to book. High intent = high close rate.
Willing to invest at least $1,500/mo in ad spend
This varies by market and service. Some industries need more to generate meaningful data. We'll tell you what makes sense for your specific situation before you commit.
You're ready to grow and can handle more work
The best results come from businesses with capacity to take on new jobs and someone ready to answer the phone. If you're already stretched thin, let's talk about timing first.
Someone is dedicated to closing leads bonus
Businesses with a dedicated salesperson — or someone other than the owner answering calls — consistently see the strongest results. We bring the leads, you need to close them.
You've been burned before or feel left in the dark
Tried Google Ads and got nothing? Your current agency doesn't explain what's happening? That's exactly who we built this for. Transparency is non-negotiable here.
You track revenue and closed jobs bonus
Having a CRM where you record which leads turned into jobs is a major advantage. We feed that data back into your campaign so Google learns to find leads that actually convert — not just clicks.
What I Do
I Get Your Phone Ringing
Google Ads campaigns built for local Michigan service businesses that turn searches into booked jobs — not wasted clicks.
01
Google Ads That Drive Calls
When someone in your area searches for the service you offer, your business shows up first. I build and manage campaigns that target people who are ready to buy — right now.
02
Pages That Convert Clicks Into Customers
Paying for clicks that go to your homepage is burning money. I build a dedicated page matched to your ad, built for high conversions this gives people one reason to do one thing — call you.
03
You'll Always Know Where Your Money Goes
No black box. No guessing. Every month you get a clear report showing exactly what was spent, what came in and what we're doing next to improve it or lower your cost per click.
How It Works
Simple Process. Fast Launch. Real Results.
From your first call to your first lead — here's exactly what happens.
1
Audit & Discovery
We audit your current Google Ads account (if you have one), understand your business goals, target market, and what a quality lead looks like for you. No fluff — just the information we need to build something that works.
2
Strategy & Budget
We develop a campaign strategy tailored to your service area and budget. We model out your expected cost per lead, close rate, and ROAS so you know what to expect before we spend a dollar.
3
Build & Go Live
We build your campaign, landing page, and tracking setup — then launch within a week. From there we manage, optimize, and report every month so you always know exactly where your money is going.
It's that simple.
FAQ's
Questions We Get All The Time
If you don't see your question here, book a call — we'll answer it in 15 minutes.
We recommend a minimum of $1,500/mo in ad spend to generate meaningful data and leads. That said, the right budget depends on your market, service type, and competition level. Some industries need more. We'll tell you exactly what we think before you commit to anything.
Most clients start seeing leads in the first 2–4 weeks. The first 30 days are focused on data collection and dialing in the campaign. By days 30–90 we're optimizing toward your cost per lead target and scaling what's working. Google Ads is not a slow burn — when set up correctly, it produces leads fast.
This is the most common thing we hear. In almost every case the issue is one of three things: no dedicated landing page (traffic sent to a homepage converts terribly), poor keyword targeting (broad match keywords burning budget on irrelevant searches), or no conversion tracking (flying blind with no data). We fix all three from day one.
No contracts. Month to month, always. We also offer a 30-day money back guarantee. If you're not satisfied after the first month, we'll refund your management fee — no questions asked. We keep clients by delivering results, not locking them in.
We work exclusively with service-based businesses — contractors, home services, HVAC, plumbing, roofing, legal, medical, and similar industries where customers search for a service and call to book. We do not work with e-commerce or product-based businesses.
Even better — we start with a free audit of your existing account. In most cases we find wasted spend, missing negative keywords, and no conversion tracking. We can either rebuild within your existing account or start fresh depending on what makes more sense. You always own your account. We never hold it hostage.
Your ad spend is paid directly to Google — never through us. You have full visibility into exactly what's being spent and where. Our management fee is separate and covers everything else: campaign management, optimization, reporting, landing page, and ongoing testing.
We do one thing: Google Ads for service businesses. No social media packages, no SEO retainers, no bloated account teams. You work directly with the person managing your campaign. Every decision we make is backed by data, and you get a clear monthly report — not a dashboard you can't read and a call you can't get on the calendar.
Yes. While we're based in Michigan and have deep knowledge of the local market, we work with service businesses across the US. Google Ads works the same way regardless of geography — what matters is search volume and competition in your specific service area, which we research before recommending a budget.